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Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

USPB has enlisted the help of Hungry Girl, the nationally recognized multimedia brand created by Lisa Lillien, which includes a popular web site, a free daily email service, eight bestselling books, a television series and countless other TV appearances.

Burger King’s latest efforts to improve its perception among health-focused consumers has been successful so far and could have more staying power than similar efforts from McDonald’s, according to industry watchers.

The Potato Marketing Corporation of Western Australia has started a campaign to increase the consumption of fresh potatoes.

Burger King Worldwide, Inc. (NYSE: BKW) is proud to introduce new SATISFRIES, great tasting crinkle-cut French fries with 40% less fat(1) and 30% fewer calories (2) than the leading French fries.

Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

Simplot brand Birds Eye has channeled sports commentating in its latest television campaign for its Hot Chips range.

Custom-printed tote bags have been developed through a unique partnership between the United States Potato Board (USPB) and the National Onion Association (NOA)

PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.

Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...

ITC Foods has launched a new TV Commercial for its Bingo Tangles. The TV Commercial (TVC) created by Ogilvy &Mather Bengaluru went on air on 15 January.