Noticias

Septiembre 18, 2007

How Walkers took back lunch

As part of an article on "How to reinvent your brand"an example is given on "How Walkers took back lunch".   During the campaign, Walkers enjoyed an 18 per cent increase in sales. An additional 10 million bags of crisps were sold i...
Burger King Names Julio Ramirez Executive Vice President Global operations
Septiembre 18, 2007

Burger King Names Julio Ramirez Executive Vice President Global operations

Fast-food chain operator Burger King Holdings Inc. on Tuesday named Julio Ramirez executive vice president, global operations, effective immediately.
Septiembre 18, 2007

Wendy's opening books to 2nd firm

The potential sale of Wendy's International continued its progression yesterday, even as the company faced bitter criticism from a group of franchisees. Wendy's has reached a confidentiality agreement with Sandell Asset Management Corp. so the inves...
Septiembre 18, 2007

FritoLay plans aggressive campaigns, to add variants to its brands

PepsiCo India's FritoLay brand is revving up through an array of marketing campaigns and variant launches, with the onset of cooler climes and its flagship cola business taking the seasonal backseat. According to Deepika Warrier, marketing director, F...
Septiembre 18, 2007

Calbee Launches New U.S. Plant

Japanese snack food maker Calbee Foods Co. Friday launched operations at a new plant in California for making its mainstay products "Kappa Ebisen"shrimp chips and "Saya-endo"snow pea crisps.The new plant has a monthly output capacit...
Septiembre 17, 2007

Neiker: “buscamos una patata que sirva para consumo en fresco y para el proceso industrial”

El Instituto Vasco de Investigación y Desarrollo, Neiker, tiene como objetivo conseguir una o más variedades de patata que reúnan las características óptimas tanto para el consumo en fresco como para el proceso industrial.
Septiembre 17, 2007

National Starch warns on price increase starches

National Starch Food Innovation has become the latest ingredients firm to signal a price rise in the face of rising raw material costs, with starches for food, beverage and pharmaceutical use set to become more expensive.
Septiembre 17, 2007

Frito-Lay teams up with rap artist Missy Elliot for launch of Doritos Collisions

Doritos, a brand of Frito-Lay North America, has teamed up with Grammy award winning artist Missy Elliott to launch its new Doritos Collisions. The new snack puts two different flavored chips in the same bag. For example there are Doritos Collisions ...
Septiembre 17, 2007

More than 12 parties interested in Wendy's: report

More than a dozen parties have expressed interest in Wendy's International Inc's sale process, the Wall Street Journal reported on Monday, citing a person familiar with the situation. On its Web site, the Journal reported the source said Wendy's board ...
Septiembre 17, 2007

McCain job cuts in Wombourne ‘inevitable’

The McCain factory at Wombourne, near Wolverhampton, is having a 90-day consultation period over plans to axe half of the 240-strong workforce. Union leaders have now told staff losses are inevitable because of the long-standing problems which have do...
Septiembre 17, 2007

PEI potatoes headed for Argentina

After a long hiatus, Prince Edward Island is exporting potatoes to Argentina. On Wednesday 5,000 tonnes of potatoes, the equivalent of 220 tractor-trailer loads, will be loaded on a boat in Summerside harbour. The shipment is the first in more than a ...
 18 windturbines will line the roof of new Beloit kettle foods potato chip factory
Septiembre 17, 2007

'Environmentally-Friendly' Potato Chip Factory from Kettle Foods to Celebrate Grand Opening

Local officials attending the official grand opening of the Kettle Foods potato chip factory in Beloit this Wednesday will be greeted by an unusual sight. They will see 18 wind turbines lining the roof of the newly built 73,000-square-foot facility, wh...

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