Noticias

Diciembre 19, 2007

Walkers Baked gets £3m support package for 2008

Walkers Baked has been the most successful new product launch in the Crisps and Snacks category in the last 3 years. It is now the biggest better-for-you brand in the category and is central to Walkers plans to accelerate growth in the market. Now wor...
Diciembre 18, 2007

Richard Evans to replace Neil Campbell as general manager Walkers UK

Neil Campbell, general manager of Walkers UK, has been promoted to president of Tropicana USA. He will be replaced in the UK by Richard Evans, who moves from PepsiCo Middle East and Africa. Evans, who takes over his new role in January, is currently c...
Diciembre 18, 2007

Orville Redenbacher's and Act II microwave popcorn brands now free of diacetyl

ConAgra Foods today announced that it has reformulated its Orville Redenbacher’s and ACT II microwave popcorn brands with a new butter flavoring that has no added diacetyl. These newly reformulated products are arriving on store shelves now. “Microwav...
Diciembre 18, 2007

McCoy's crisps (United Biscuits) adds to range in 2008

United Biscuit's UK is launching a number of additions to the McCoy's range going into 2008. Along with new pack sizes and limited editions, February 2008 will see the launch of an innovative new range, which was inspired by the nation’s favourite tak...
 Palm oil
Diciembre 18, 2007

Floods in Malaysia may drive up palm oil price

Severe flooding in Malaysia looks likely to affect palm oil supplies for November and December, sparking a shortage that would drive up prices.Sabri Ahmad, chairman of Malaysian Palm Oil Board, told Reuters news agency that he expects December producti...
Diciembre 18, 2007

McDonald's cambia la composicion de su aceite de fritura para reducir los acidos grasos

McDonald's ha anunciado el cambio voluntario de la composición de su aceite de fritura para reducir los niveles de ácidos grasos 'trans' a menos de un 2% y el contenido de ácidos grasos saturados a menos del 12%, informó hoy la compañía.
 Promote healthier fast food options
Diciembre 18, 2007

Australian Fast Food study suggests to emphasize healthier options

 new study of Australians' fast food eating habits is raising the question: should more be done to promote so-called "healthier"fast food options, instead of trying to prevent people from eating fast food altogether?   Emily Brindal, a Univer...
Diciembre 18, 2007

Potato Ads Idaho Potato Commission win more awards

The Idaho Potato Commission's advertising programs garnered a number of new awards in recent weeks, including three for a special potato-peeling demonstration by actress Dawn Wells.Wells, best known for portraying Mary Ann on the popular comedy Gilliga...
Diciembre 17, 2007

Frito-lay lays off 25 in Mission Plant

Frito-Lay cut 25 employees from its Mission production plant, after “Nutritas” — a healthy baked potato-and-vegetable stick — struck out in the Mexican snack market. The plant, which produces chips for Mexican consumers, closed down a production line a...
Diciembre 17, 2007

Jingles for Pringles: a £300 winning video ad

A home-made advert that cost just £300 is going to be shown in a prime slot on Christmas Day. Advertising bosses were so impressed with Nils Elders' video, they rejected hundreds of other more expensive works. The idea was to have a jingle composed...
Diciembre 17, 2007

United Biscuits extends go ahead! portfolio with 'Go Wholemeal' and 'Go baked Snaps'

United Biscuits UK (UBUK), one of the UK's leading snack manufacturers, is extending its go ahead! portfolio with two new exciting ranges, one sweet and one savoury.   Wholemeal Fruit Bakes and Baked Snaps are set to further grow the UK’s number one h...
Diciembre 17, 2007

Kettle Foods Encourages Habitat Restoration with New Backyard Barbeque Potato Chips

Kettle Foods, a company that welcomes friends of the feathery sort into its own “backyard,” is joining forces with National Wildlife Federation (NWF) to launch its newest flavor – Backyard Barbeque.

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