Jack Link's and Frito-Lay Unite for An Iconic Collaboration Creating Epic New Snacks with Bold Flavors

In a first-of-its-kind mash-up, Jack Link's and Frito-Lay are combining Jack Link's high-quality meat snacks and Frito-Lay's fan-favorite flavors to offer snackers the new Jack Link's Doritos® Spicy Sweet Chili flavored and Flamin' Hot® flavored Original beef jerky and meat sticks.

Leslie Vesper, Vice President of marketing at Frito-Lay:
 

"It takes legendary brands like Jack Link's and Frito-Lay to create innovative offerings that truly level up the snacking experience."

"We know our snack fans are loyal to the iconic flavors we've created across our Frito-Lay brands, so this is the perfect opportunity to bring bold flavors in a new form."

"I can't wait for jerky and meat stick lovers to experience these new products that will take their taste buds to the next dimension of snacking."

Stephanie Leibke, vice president of marketing for the Jack Link's brand:
 

"Jack Link's has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks."

"Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for."

#FlavorRevealContest on TikTok

While gender reveals are a popular cultural trend for expanding families, it's often just an experience for expecting parents. Through the epic collaboration between Jack Link's and Frito-Lay, snackers don't need to wait for something epic – they can do it right now, with a meaty twist!

Between now and April 28, snackers are encouraged to try the new, bold flavor mashups and share "what they're having" with the #FlavorRevealContest on TikTok.

The winning #FlavorRevealContest video will be awarded The Ultimate Snack Registry featuring a custom branded gaming system, snowboard and helmet, lounging swag, a branded gaming chair and, USD 10,000 in cash. See here for more information about the contest and Ultimate Snack Registry prizing*.

Jack Link's Doritos Spicy Sweet Chili flavored and Flamin' Hot flavored Original beef jerky and meat sticks are available for purchase online and at retailers nationwide.