Greenvale teams up with Trinity AgTech to boost sustainability and carbon credentials for potato growers

Leading potato supplier Greenvale AP Ltd has partnered with Trinity AgTech to roll out Trinity’s natural capital navigator, Sandy, to farms across the country, supporting them in credibly and confidently analysing and reaching their environmental targets.

Joann Reid, Technical Director at Greenvale, explains that the business is looking to update their environmental strategy by identifying areas for carbon reduction before setting ambitious but achievable new targets.

Joann Reid:
 

"As a leading supplier of fresh potatoes and the UK’s largest supplier of organic potatoes, we are actively building a strategy to deliver against a growing demand for more sustainable produce. We want to fulfil consumer and supply chain demands for sustainable, low carbon produce, so we’ve been looking for the right partner to work with that helps us meet these needs."

To do this, robust analytics based on the right science and methods are required to understand where Greenvale and its growers currently sit in terms of their natural capital and carbon footprint, and what the best options are for the future.

Joann Reid:
 

"The nature of growing potatoes currently involves relatively high carbon outputs. But, gathering rigorous analytics through Sandy will allow us to set ambitious, yet achievable goals to credibly reduce our carbon outputs, and convey them with integrity."

Ms Reid explains that, due to its analytical integrity, Sandy was the obvious solution to partner with to strengthen the business resilience of their farmers and grower network.
 Joann Reid:
 

"We haven’t come across another natural capital navigator which offered the breadth that Sandy offers."

"The long-term aim of this new partnership is to create financial, environmental, and social resilience for Greenvale growers by capturing scientific data and analysis which growers can use to accurately pinpoint areas of opportunity."

Anna Woodley, director of business development at Trinity AgTech:
 

"Greenvale is renowned for being innovative and early adopters of technology and will be an important player in this natural capital space. Building an evidence base from credible data is crucial for good decision-making. We’re looking forward to working with Greenvale and its growers through their sustainability journey."