Puffin Produce Ltd. unveiled a new look for its Blas y Tir brand of fresh potatoes, including the new 1kg Blas y Tir Pembrokeshire Earlies, which are now available in supermarkets across Wales. The rest of the brand will follow suit over the coming months.

Megan Tye, marketing manager at Puffin Produce:
 

“The new packaging is very nostalgic, but also brings a fresh, modern look to the brand, whilst still being decidedly Welsh.”

“This new design really focuses on what makes Blas y Tir produce truly great. Welsh produce grown and packed in Wales for Welsh customers. Our farmers own our business and have been growing Pembrokeshire Earlies for generations.”

The company will also roll out the Blas y Tir marketing campaign to support the new packaging this summer.

On top of the Pembrokeshire Earlies, the Blas y Tir series includes Maris Piper, Bakers, White, Salad and Baby potatoes. The company was established in the 1970s in Wales and since then has been supplying a wide range of potatoes and seasonal vegetables to multiple retailers and wholesalers.