Simplot Australia implements SaaS Consumer Goods Sales Force solution StayinFront EdgeCG®

Simplot Australia implements SaaS Consumer Goods Sales Force solution StayinFront EdgeCG® for all its Sales Channels

Simplot Australia Pty Ltd has selected StayinFront EdgeCG® field force automation platform and StayinFront TouchCG® mobile retail execution application to support all its routes to market. Simplot will deploy TouchCG® to 150 sales representatives, merchandisers and managers, operating in three national teams – retail, independent grocery and foodservice - over a sixteen week project concluding October 2014.

Simplot Australia is the manufacturer of such brands as Birds Eye, Edgell, John West, Seakist, Ally, Lean Cuisine, Chiko and Leggo’s.

StayinFront’s ability to support all of Simplot’s sales models and routes to market with its extensive out-of-the-box functionality and configurability was key to Simplot’s decision to move from multiple systems to a single, end-to-end integrated solution. StayinFront TouchCG allows Simplot to standardise sales processes and best workflow practices across all field activities based on the rep’s role and the type of store being visited, without the expense of customisation.

Using a mobile device of their choice, Simplot reps see only the features and data necessary to perform the tasks for that specific store. Mobile dashboards and KPIs enable reps to see their targets for each visit and take the steps to improve their performance. Simplot anticipates the streamlined, easy-to-use interface will encourage rapid user adoption and greater adherence to its standards, while providing management with real time access to reporting and information from the field.

Robert Giles, Sales Director, Simplot Australia Pty Ltd, said: “StayinFront’s expertise in global FMCG, its proven partnership approach and flexible implementation options give us confidence that we have the right combination to cover all our routes to market from a single solution.”

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said: “We are very excited that Simplot Australia has recognised StayinFront’s continuing commitment to innovation for the consumer goods sector, its customers and its growth. This is a significant win for StayinFront and we see great potential for mutual value from this partnership.”