Kettle Chips introduces summer flavour in the United Kingdom

KETTLE® Foods Ltd (United Kingdom) is introducing a new seasonal flavour to its range of delicious, hand cooked chips in time for the summer sales period.

Available for a limited period, KETTLE® Chips Lime & Black Pepper is perfect for barbecues and picnics, or for simply sharing with friends and family this summer.


Andrew Slamin marketing director at Kettle Foods comments:

“The Seasonal Editions play a key role in delivering flavour innovation in the category and generating consumer excitement. Lime & Black Pepper will give a seasonal boost to our strong core range. KETTLE® Chips 150g sharing bags are outperforming the market, with sales up by 15.7% year-on-year, way ahead of the market*”.

”Retailers can take part in this success - stocking KETTLE® Chips will deliver additional sales as the brand is a major driver of overall category growth.”

Packaged in a distinctive lime green bag to create on-shelf stand out, Lime & Black Pepper is the brainchild of the KETTLE® Chips Chef, who was tasked with creating a simple and tasty seasoning which captures the spirit of fresh summer food. The result combines the intense, pungent flavour of crushed black peppercorns, with a fruity citrus zing, and tastes great coupled with a beer or glass of wine.

KETTLE® Chips is introducing a new seasonal flavour to its range of delicious, hand cooked chips in time for the summer sales period. Available for a limited period, KETTLE® Chips Lime & Black Pepper is perfect for barbecues and picnics, or for simply sharing with friends and family this summer.

KETTLE® Chips is the UK’s original and number one premium crisp, and the number of households now buying is at its highest ever level (Source: Nielsen data to w/e 1st February 2014. Penetration 29.3% over last 52 weeks. KETTLE® Chips 150g +15.7% year on year vs. category +9.6% (total market 52 weeks value sales data))

As an iconic brand KETTLE® can help to capitalise on consumer trends towards better quality snacking options with no artificial ingredients or added MSG. The continued commitment to innovation helps to keep the KETTLE® portfolio fresh and offers retailers something new for their customers.