Kellogg's introduces Special K Popcorn Chips

The separation between the categories (savory) snacks and cereals is increasingly blurry. Have a look at this latest product introduction by Kellogg's last week: A cereal or (savory) snack?

Just in time for the return of prime time television, Kellogg's® introduces the new Special K® Popcorn Chips — ideal for the evening hours when snack cravings can be hardest to resist. With two varieties that provide irresistible taste for popcorn lovers, Special K Popcorn Chips deliver satisfying crunch and 120 calories per serving of 28 chips.

"Indulging in nighttime cravings doesn't mean you have to break the calorie bank,"said Lynne Vandeveer, Senior Director for Kellogg Snacks Marketing. "With these new Popcorn Chips, Special K makes it easier than ever to choose a delicious, low-calorie option for movie night or an evening of prime time television."

Available in two delicious flavors — Butter and Sweet &Salty — Special K Popcorn Chips are made from corn and are baked, not fried. They provide full popcorn flavor with an unexpected crunch that satisfies snack cravings and enables snackers to feel good about their sensible food choice. This latest addition to the Special K snacks line follows the incredibly successful introduction of Special K Cracker Chips.

Scale-Friendly Snacking Tips :

Whether for a night in watching must-see TV, night out at a silver screen flick or even a day at the office, making small dietary changes can help contribute to a positive self-image. Here are some tips for keeping weight management goals in check while snacking:

• Guzzle some bubbly... water. Swap the usual cocktail or soda for sugar-free carbonated water for a low-calorie option!
• Skip the snack stand. Love buttery movie popcorn? Have a hankering for a box of sweets? Swap higher calorie options for Special K® Popcorn Chips in Butter or Sweet &Salty for a delicious crunch that will satisfy your cravings.
• Keep calorie-conscious company. Invite friends for a movie night and encourage them to bring other waistline-friendly options, such as a vegetable tray and hummus.

Special K Popcorn Chips can be found now in the cracker aisles of grocery, convenience and drug stores nationwide. For more information about new Special K Popcorn Chips and additional guilt-free and mouthwatering snacking ideas, visit http://www.specialk.com.