The food industry could be approaching a time when packaging will be completely eliminated from the supply chain, according to Olivia Milan-Grobois, business unit director, Sial Group.
Speaking to FoodProductionDaily.com at the end of the first day of the Sial 2012 food and drink exhibition at the Paris-Nord Villepinte exhibition centre, she said: “We are looking forward to a time when packaging will completely disappear.”
She referred to Wikicell Designs’ technology, which is being showcased at Sial this year. The approach draws its inspiration from nature, mimicking fruit such as bananas with their own natural skin. It seeks to combine food products with edible casing or packaging.
Foodproductiondaily.com
WikiCell Designs’ Edible Food and Beverage Packaging Receives Prestigious SIAL Global Food Industry Award
WikiCell Designs Inc., a Cambridge, Mass. and Paris, France-based company developing deliciously edible forms of food and beverage packaging, today announced that it has received the prestigious Special Jury Award for Innovation at SIAL Paris, the leading global food industry conference.
“It is a tremendous honor that the SIAL Special Jury selected WikiCell Designs to receive this year’s innovation award,” said WikiCell Designs CEO and co-founder Robert Connelly. “We intend to bring to consumers a novel, delicious, and healthy eating experience that moves the world away from the plastic footprint that is such a big part of food and beverage consumption.”
“We’ve developed a technology that envelopes foods and beverages in natural edible packages and is very similar to how nature packages fruits and vegetables”, said WikiCell inventor David Edwards, Professor at Harvard University and founder of ArtScience Labs. “But unlike the skin of a grape or orange we can deliver flavors, other food products and even nutritional elements with our “wrapper,” enhancing the eating experience quite significantly.”
WikiCell Designs, which has demonstrated WikiCell ice creams, yoghurts, cheeses, and a variety of drinks including coffee, cocktails and juices, anticipates the introduction of the first WikiCell wrapped products in 2013 at the WikiBar in Paris, which is now open for consumer testing and private events.
More: http://www.wikicells.com/
Foodproductiondaily.com
WikiCell Designs’ Edible Food and Beverage Packaging Receives Prestigious SIAL Global Food Industry Award
WikiCell Designs Inc., a Cambridge, Mass. and Paris, France-based company developing deliciously edible forms of food and beverage packaging, today announced that it has received the prestigious Special Jury Award for Innovation at SIAL Paris, the leading global food industry conference.
“It is a tremendous honor that the SIAL Special Jury selected WikiCell Designs to receive this year’s innovation award,” said WikiCell Designs CEO and co-founder Robert Connelly. “We intend to bring to consumers a novel, delicious, and healthy eating experience that moves the world away from the plastic footprint that is such a big part of food and beverage consumption.”
“We’ve developed a technology that envelopes foods and beverages in natural edible packages and is very similar to how nature packages fruits and vegetables”, said WikiCell inventor David Edwards, Professor at Harvard University and founder of ArtScience Labs. “But unlike the skin of a grape or orange we can deliver flavors, other food products and even nutritional elements with our “wrapper,” enhancing the eating experience quite significantly.”
WikiCell Designs, which has demonstrated WikiCell ice creams, yoghurts, cheeses, and a variety of drinks including coffee, cocktails and juices, anticipates the introduction of the first WikiCell wrapped products in 2013 at the WikiBar in Paris, which is now open for consumer testing and private events.
More: http://www.wikicells.com/
