Better demand helps Britain's potato prices improve

Potatoes USA, the national marketing, research, and promotion board for the potato industry, elected Shelley R. Olsen as Chair of the Board at its annual meeting. Potatoes USA also announced its Executive Committee members to lead the organization through 2024-2025.

Pioneered by Bangladeshi brand PRAN, this Potato Biscuit category has rapidly expanded in India with major players like ITC and Britannia joining the fray, driven by the product's unique taste and texture. However, potato biscuits are largely absent in the rest of the world.

In the ever-evolving world of agriculture, farmers are continually seeking ways to enhance crop yields, improve plant health, and maximize the quality of their produce. One of the most promising strategies in recent years has been the use of biostimulants—natural products that enhance plant growth and resilience.