"Our Burger King(TM) snacks are really taking off in part because we're able to play off theBURGER KING(R) brand's popular and well known menu,"said Steve Sklar, senior vice president of marketing for The Inventure Group, Inc. "We're able to bring Inventure's snack innovation into the equation and together we're creating snack foods that are way outside the traditional 'chip' landscape, and consumers are gravitating toward them in a big way."
According to Nielsen data from 2009, the entire "hot-flavored"category of foods was up 75 percent from the previous year with growth nearly three-times the rate of the traditional snack category. The new Hot Fries and Hot &Spicy Onion Rings flavors will add to this emerging trend.
The original Burger King(TM) Ketchup &Fries product was launched in 2007. It quickly found acceptance from consumers and retailers alike with distribution across the United States in convenience, grocery, club store and vending channels. Today the snack chips are currently sold in more than 30 countries, including China, Singapore, Malaysia, Turkey and Scandinavia.
