The Inventure Group announces partnership with Bruce Foods, new products

The Inventure Group announces partnership with Bruce Foods, new products
Enero 12, 2010
Leading snack food manufacturer, The Inventure Group(R) (Nasdaq: SNAK), expands its portfolio of licensed brands today by announcing a partnership with Bruce Foods to add its signature Original Louisiana Hot Sauce(R) to a new line of Hot Fries snacks under Inventure's Poore Brothers(R) and Bob's Texas Style(R) brands. The new ready-to-eat Hot Fries will begin appearing in stores and vending machines next month with a suggested retail price between $1.00 and $1.29 per three-ounce bag.

The new Hot Fries line complements the uniquely flavored kettle-cooked potato chip products that Poore Brothers and Bob's Texas Style are best known for;however, it's the first three-dimensional, fry-shaped snack for both brands.

In addition to the new Hot Fries line, the Inventure Group adds two new flavors to its existing Poore Brothers kettle-chip lineup this month, including Molé --a sweet chocolate and spicy chili seasoned chip--and a revamped Habanero variety which will serve up just the right mix of heat and flavor.
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