Golden Wonder launches marketing campaign to build the brand in Scotland

Golden Wonder launches marketing campaign to build the brand in Scotland
Mayo 08, 2010

Snack brand Golden Wonder is set to launch a six-figure marketing campaign to boost the brand across Scotland after what the company says has been a year of substantial growth.

The integrated £500,000 campaign represents the first significant marketing venture for the historic brand since its acquisition by Tayto in 2006. The brand is eager to reignite consumer awareness and re-establish Golden Wonder as leader in the Scottish flat crisp market with its ‘full on flavour’ campaign.
 
The company also announced that its crisp brand out-performed the market with an 8 percent growth in value sales versus total market growth of only 1.7 percent in the last year to February 2010.   Volume growth for Golden Wonder also bucked the market trend;up 12 percent versus an overall market decline of minus 1 percent.

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