Frito Lay India to up contract farming by four-fold

Frito Lay India is looking at increasing contract farming of potato in India by almost four-fold over the next three years.

“Currently, there are 15,000 farmers doing contract farming of potato for us while we are sourcing the commodity from 40,000 farmers. Our intent is to build a win-win self-sustaining contract farming model to improve quality,” Frito Lay India executive vice-president Ruchira Jaitly, told mediapersons here.

The company, which already has contract farming agreements with farmers in Punjab, Karnataka, Maharashtra, Madhya Pradesh, Uttar Pradesh, Jharkhand, Uttaranchal and West Bengal, is also contemplating entering into similar tie-ups in Andhra Pradesh and Tamil Nadu.