PepsiCo Opens New Haven Research Lab To Develop Healthier Products

PepsiCo Opens New Haven Research Lab To Develop Healthier Products
Diciembre 09, 2009
PepsiCo (NYSE: PEP), one of the world's largest food and beverage companies, today announced it will open a long-term research laboratory in New Haven with a focus on the development of healthier food and beverage products. The company also will fund a graduate fellowship in the M.D.-Ph.D. Program at Yale School of Medicine to support research related to nutritional science.

The opening of the new lab in Science Park, adjacent to Yale's campus, is part of a major shift by PepsiCo to fundamentally improve the nutritional profile of its vast portfolio of foods and beverages. Within the past two years, the company has added world-renowned clinical scientists and experts in nutrition, food safety, epidemiology and health policy to its staff.

Ultimately, we're trying to make it easier for consumers to lead healthier lifestyles,"said Dr. Mehmood Khan, PepsiCo's chief scientific officer and an endocrinologist. "We're confident that the work we'll be doing in New Haven, in collaboration with some of the world's best scientists, will lead to advancements in nutrition and health for people across the globe."

The group based in New Haven will focus on long-term research aimed at developing healthier foods and beverages that can improve people's overall diets. The lab will be PepsiCo's ninth global regional research center. Four centers are located in the United States with others in the United Kingdom, Mexico, China and India along with satellite centers in Thailand, Brazil and Australia.

PepsiCo has already begun its shift to a healthier portfolio of foods and beverages. For example:

  • In the United Kingdom and Europe, PepsiCo has introduced Baked Lay's and Baked Walkers with 70% less total fat than regular crisps.
  • In the United States, Tropicana Pure Premium Orange Juice has two servings of fruit in every 8-ounce serving and offers a juice variety with added calcium and Vitamin D.
  • In India, PepsiCo is using rice bran oil instead of palmoline oil, which has reduced saturated fats by 40%.

In the past three years, the company has increased its investment in research and development by 40%, adopted new marketing practices and acquired companies that produce foods and beverages well beyond soft drinks and chips, such as juices, dairy, hummus, and nuts and seeds.

The company also was an early adopter regarding health commitments to its consumers by providing a spectrum of good choices, applying the best available science and promoting healthy kids lifestyles.

Read what Brandweek writes on this topic

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