McDonald's logo gets green background in Europe

McDonald's logo gets green background in Europe

McDonald's logo gets green background in Europe

Noviembre 26, 2009
McDonald's will swap the traditional red backdrop for a deep hunter green to offset its Golden Arches across German in an effort to promote a more eco-friendly image, the company said Monday.

The change is to occur in about 100 German McDonald's restaurants by the end of 2009, McDonald's said in a statement. Some franchises in Great Britain and France have already started using the new color scheme, said McDonald's Germany spokesman Martin Nowicki.

"This is not only a German initiative but a Europewide initiative we've already begun,"Nowicki told the AP in a phone interview.

Picture: The McDonald's France website is already using the new color scheme. Image to the left is from a french McDonald's press kit.

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