February 16, Doritos kicked off a Canada wide contest called Become the Doritos Guru. Frito-Lay Canada has just launched a new, unidentified flavour, which is available at all major retail stores, packaged in white bags with a black and gold dollar sign. Canadians are being asked to try it, name it, and create a 30 second commercial about it. The winner will take home $25,000 in cash, receive 1% of the net sales of their flavour for the life of the product, and have their commercial aired on national television.
Here’s how it works:
- Videos can be submitted and voted on at www.doritosguru.ca until March 18th, 2009.
- Five semi-finalists will be determined based on votes from across Canada and a Doritos Guru judging panel that includes Raptors star Chris Bosh and members of The Trews.
- From these top five, Canadians will vote on May 1, 2009, for the final winner.
