Builders Breakfast winning flavour in Walkers 'do us a flavour' campaign

Walkers, the UK’s No.1 crisps and snacks manufacturer, today announces Builders Breakfast as the winning flavour of its hugely successful ‘Do us a flavour’ campaign. Receiving a massive 232,000 votes, Builders Breakfast will now become a permanent flavour in the Walkers range alongside classic flavours like Ready Salted and Cheese &Onion.

Last July, Walkers challenged consumers to invent a brand new flavour crisp. With an overwhelming response from the public the six final flavours, selected by chief judge Heston Blumenthal and a panel of judges from Walkers, were Chilli &Chocolate, Fish &Chips, Onion Bhaji, Crispy Duck &Hoisin, Cajun Squirrel and Builder’s Breakfast.

The public then voted for their favourite, with Emma Rushin from Belper, Derbyshire who came up with the winning flavour claiming a £50,000 prize and 1% of future sales. The other five finalists will receive £10,000 each.