Yum! Introduces Taco Bell in India

After two years of talks and research, Yum! Restaurants International, the owner of quick serve restaurant brands such as Pizza Hut and KFC, will finally introduce the Taco Bell brand in India in the latter half of 2008. Through with its first round of consumer research, Yum! has begun the second round to fine tune findings from the first round, Taco Bell India general manager Ashok Bajpai told ET.