Terra Chips Launch Colorful 'Stripes and Blues' Around Election

Terra Chips Launch Colorful 'Stripes and Blues' Around Election
Octubre 23, 2008
With the rapidly approaching presidential election compelling the public's attention and dominating social and other media, a line of red, white and blue snacking chips would seem to be well-positioned to ride the wave.

This point has not been lost on Terra Stripes &Blues (S&B) chips--a line introduced last year around the July 4th holiday by Terra, the "exotic"vegetable and potato chips brand within the natural/organic food and personal care products Hain Celestial Group.

On Tuesday, the brand will launch a "Chip in for Change"campaign on Facebook. The concept: Tap into the patriotic zeitgeist and give Facebook users a channel to share their opinions not only with each other, but the new president--while also conveying that consumers by no means need to wait until next July 4th to enjoy Terra's S&B chips. (The chips derive their colors from blue and sweet potatoes and candy-striped beets grown specifically for Terra.)
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