Let's innovate together, Canola Council tells industry

The Canola Council of Canada has said it wants to work with the food industry to develop an improved form of the oil to increase its appeal, amid international fears over its cost.

Global income growth is pushing up demand of canola oil in countries such China and India. At the same time however, the rising commodity price has deterred some potential overseas consumers.

According to Leader Post, council president Joanne Buth said at the Crop Production Week conference this week: "We need to be able to provide them [the food industry] with the product now so they make one formulation change and they stay happy with canola and they don't look at going to a soy product when it becomes available.