Burger King Agrees To Kids' Marketing Rules In Europe

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Febrero 22, 2008
Fuente
http://media.netpr.pl/notatka_94203.html
Burger King Europe GmbH has announced details of how it plans to change its advertising to children in the EU. Burger King agreed to advertise only products that meet stringent nutrition guidelines to kids under 12, as part of its European Union Commitment to "Providing and Promoting Healthy Choices to Children and Adults."The company has less than one year to implement the strategy.
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    The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees

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