800 companies in the running for the McDonald's franchise in Kosovo

“The opening of a McDonald's in Kosovo would improve the image of the country a lot,” she said. “It generally opens way for other American companies to invest and develop economic ties with the country where McDonald's is open,” the official explained.

Kusari added that more than 800 Kosovo firms would participate in the competition to win the McDonald’s franchise. It is worthy of note that McDonald’s restaurants can be found in all countries of the Balkan region, save for Albania.

Officials of the Kosovo authorities have repeatedly emphasized that they would be ready to strengthen trade and economic tied with other countries, those which recognized the independence of Kosovo, first and foremost.