Claim | July-August 2006 | July - August 2007 | Change |
Upscale | 11.0% | 13.5% | + 2.5% |
Natural | 8.2% | 9.3% | + 1.1% |
Organic | 5.5% | 7.0% | + 1.5% |
No Preservatives | 5.3% | 6.5% | + 1.2% |
Single Serving | 7.5% | 5.8% | - 1.7% |
Low Fat | 6.0% | 4.9% | - 1.1% |
Private Label | 4.1% | 4.9% | + 0.8% |
Quick | 5.0% | 4.8% | - 0.2% |
Vegetarian | 3.8% | 4.7% | + 0.9% |
Fresh | 4.9% | 4.5% | - 0.4% |
Top claims for new food products (July - August 2007)
The top claims for new Food products in the period July- August 2007 compared to the same period last year:
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