Frito-Lay teams up with rap artist Missy Elliot for launch of Doritos Collisions

Septiembre 17, 2007

Doritos, a brand of Frito-Lay North America, has teamed up with Grammy award winning artist Missy Elliott to launch its new Doritos Collisions.

The new snack puts two different flavored chips in the same bag. For example there are Doritos Collisions Hot Wings &Blue Cheese tortilla chips and Doritos Collisions Zesty Nacho &Chipotle Ranch tortilla chips. The chips are available in stores now.

In addition to a new commercial, Elliott has launched an interactive site, at www.snackstrongproductions.com. Doritos also has partnered with MySpace for a Doritos Collision "mash-up,"which allows users to mash up their favorite songs using drag and drop options.

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