In India, McDonalds reveals unique local flavours — both on its very resistable menu and otherwise. Much to the surprise of ultranationalists and leftists who thought the American food giant would be routed, it has stuck around, growing and expanding modestly by forsaking beef and ringing up glocal versions of its standard fare — like the Maharaja Mac, McAloo Tikki Burger etc. Other fast food chains have followed. They have not eaten into the ethnic food habit, but brought admirable efficiencies that are being copied elsewhere.
Efficiency of McDonald's India is an inspiration.
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