At the last British Potato event in 2005, you probably did not give climate change a second thought. Since then your crop has borne floods, heavy rain events and temperature extremes rarely experienced in the UK. Climate change has now climbed to the top of the political agenda, and consumer buying behaviour has moved on.
So where does this leave the business of growing and selling potatoes? This is the brief the British Potato Council has given to the four speakers invited to address the BPC conference at British Potato 2007, along with the theme "A Challenging Future".
