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Burger King

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The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.
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 Burger King
August 20, 2009

Burger King met hoogste omzet verbouwd

Het restaurant van Burger King op Schiphol is gerestyled. Het best presterende restaurant ter wereld van de keten, zet met de nieuwe look een Europese trend.   Met de nieuwe inrichting en aankleding wil Burger King zich profileren als urban restaurant...
 Burger King
August 03, 2009

Results of franchisee Carrols' a troubling sign for Burger King

Carrols Restaurant Group Inc., the largest Burger King franchisee, provided the first official glimpse into the No. 2 burger brand’s latest sales trends, and it wasn’t good.While analysts and observers have predicted that Burger King sales trends would...
 Salt
July 23, 2009

WASH study: Foods in Canada contain more salt than elswhere

A study by the British-based World Action on Salt and Health, or WASH, compared the salt content of 260 food products under global brands such as KFC, McDonald's, Kellogg, Nestlé, Burger King and Subway. Not a single product surveyed had the same sal...
 Burger King
July 08, 2009

Burger King's marketing strategy: offend and apologize

How's this for a global marketing strategy? Each month target a different international market with an ad that offends some segment of the population, then, after earning a lot of media attention, apologize and pull the ad.   That's the pattern of off...