Potatoes Victoria is being launched today to replace the previous Victorian Potato Growers Council. A division of the Victorian Farmers Federation, Potatoes Victoria has been representing Victorian potato growers for more than 20 years.
During the 44th Annual Meeting of the National Potato Promotion Board, Board Members voted to change its dba (doing business as—business name) from the United States Potato Board, U.S. Potato Board, or USPB, to Potatoes USA
“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”