Burts Chips get a new look

Artisan crisp brand Burts Chips has unveiled a new look across its range of hand cooked potato chips.

To build on its success within the competitive and fast moving snacks sector, the Devon based company has re-vamped the traditional Burts brand, following consumer panels at various locations across the UK including its devon factory.

The updated brand will be communicated across its packaging, website, social media channels and in-store POS. The new packaging, which features a figure wearing an apron with the Burts logo in its centre, with its hands positioned on the sides of the packet represents the brands hand-crafted, artisan credentials.

The design has also been created to achieve shelf stand out, The design has also been created to achieve shelf stand out, enhanced by the range of bright colours, which allow consumers to easily indentify the seven different flavours available;Sea Salt, Vintage Cheddar &Spring Onion, Sea Salt &Malted Vinegar, Sea Salt &Crushed Peppercorns, Pesto, Firecracker Lobster and Thai Sweet Chilli.

The iconic white square, which has featured on the Burts Chips packaging since the brand first launched in 1994 remains as well as its traditional matte finish, to appeal to Burts’ loyal consumers.

The name of the person that hand cooked each pack is clearly displayed as well as the name of the field the potatoes came from, as a mark of provenance and pride in the products.

Its British credentials are also communicated via a new strapline: “Burts, British Potato Chips Hand Cooked With Care”.