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Frito-Lay North America (FLNA)

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Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
Subsidiaries
A subsidiary of:
  • IMAG!NE
  • Off The Eaten Path
  • Funyuns
  • Maui Style Potato Chips
  • Sabritones
  • Munchos potato crisps
  • Lays
  • Doritos
  • Cheetos
  • Fritos
  • Ruffles
  • Stacy's
  • Miss Vickie's
  • Tostitos
  • SunChips

News for this Company

Frito-Lay's U.S. Snack Index Predicts 2024 Trends Amidst an Increasing Time Crunch
December 27, 2023

Frito-Lay US Snack Index Predicts 2024 Trends

The fifth annual US Snack Index confirms what many of us are feeling – there are simply not enough hours in the day. A lack of time to prepare, eat and enjoy meals – especially among parents and younger generations – will blur the once-clear line between 'snacks' and 'meals' in 2024.
LAY’S® and Matt James Celebrate Friendsgiving with Mashed Potatoes Made from Lay’s Potato Chips.
November 09, 2023

LAY'S® and Matt James Celebrate Friendsgiving with Mashed Potatoes Made from Lay's Potato Chips

Friendsgiving season is here and Lay's® – America's favorite potato chip – is central to the dinner table with the brand's spin on the viral cooking hack turning Lay's potato chips into a favorite side dish: mashed potatoes.
Pepsi Reveals Tesla Semi Operations Details With Real Mileage Numbers
June 28, 2023

Electric Trucks in the Food Industry: How the Tesla Semi is working out for Frito-Lay / Pepsico

Pepsi Tesla Semi is delivering Frito-Lay products around 425 miles per charge. It also delivers Pepsi out of its Sacramento warehouse on 100 mile daily routes, going directly to stores, and 300 to 400 mile runs to other warehouses.
Savoring the Summer: U.S. Snack Index Reveals Key Insights for a Worry-Free and Memorable Season
May 26, 2023

Frito-Lay Reveals United States Snack trends for this Summer

As temperatures rise and Americans eagerly anticipate the pleasures of summertime, Frito-Lay and Quaker today released the first-ever joint US Summer Snack Index.