零售趋势

十月 18, 2011

Kettle Brand Campaign: 'Nobody Likes Kettle Chips. They Love Them'

Diamond Foods, Inc. (Nasdaq:DMND) recently launched a new marketing campaign to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category. The campaign marks the first national television campaign in th...

From the first McCain Foods India TV campaign

十月 11, 2011

McCain Foods India launched its first TV campaign in India

With more than 1.2 billion people, India is the second most populated country on the planet and offers ample opportunities for markets of all stripes. So why not frozen food? Canada’s McCain Foods has annual revenue of $6.5 billion.

九月 12, 2011

Walkers runs 'great British potato' crisp ad

Walkers has commissioned a new ad about the life of a potato crisp, in an effort to highlight the "three simple things"that make its potato snacks.

一月 20, 2011

Private label gets a quality reputation, causing consumers to change their buying habits

Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.

十二月 05, 2010

Private label food trends for 2011

Private label leaders returned from the recent PLMA conference in Chicago with lots of information to digest and new ideas on how to drive growth in 2011.

八月 25, 2010

The Global Staying Power of Private Label

Shoppers around the world took many steps to stretch their budgets during the recession such as eating at home more frequently or cutting back on vacations. While improving economies may prompt consumers to return to restaurants or take a vacation, o...

十二月 08, 2009

US Food trends 2010: Supermarketguru Phil Lempert sees 7 trends

There is a new reality when it comes to grocery shopping in the U.S. - consumers want simple foods they can prepare at home and that don't compromise on quality. This shift comes at a time when many people hope that the pains of the recession are fad...

十二月 08, 2009

Why your chips bag is only half-full

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.

九月 21, 2009

Citigroup: Name-brand foods are gaining ground on private label for the first time since 2006

U.S. makers of name-brand foods are making some inroads on cheaper store brands, according to research issued late Sunday from Citigroup. For the four-week period ended Sept. 5, branded food manufacturers gained 20 basis points of dollar market shar...

八月 25, 2009

New IRI Report: “Private Label 2009: Understanding and Mitigating Private Label Threat”

Once seen as knock-offs of "name brands,"private label products have become increasingly more accepted by consumers as quality has increased and retailers have expanded their offerings of private label goods. In fact, 78 percent of both lowe...

七月 26, 2009

Private label food manufacturers focus on quality, convenience, health

Mintel GNPD reports that amid rampant private label food product development, manufacturers stay current with the latest food trends. Providing more than just cheap alternatives to national brands, the newest private label foods woo shoppers with prem...

五月 29, 2009

Private Label Sales Pressure CPGs: Costco

Costco Wholesale Corp. here said yesterday consumer packaged goods manufacturers are starting to reduce prices, possibly in reaction to rising private-label sales. According to Richard A. Galanti, executive vice president and chief financial officer, ...

七月 31, 2008

ASA: McCain campaign 'Eat your greens' not misleading.

The UK advertising watchdog (ASA) investigated the McCain Foods (GB) "Eat your greens"campaign for McCain Rustic Oven Fries and found the campaign was "not irresponsible or misleading". The campaign features the slogan "Eat yo...

二月 27, 2008

Chips and Snacks Production going local, very local

Today we want to address a new development in the snack sector which I would call: 'Snack production going local' . Two companies, 'Fresh Chips' and 'The Chippery' each offer a different concept that eliminates the industrial potato chips production line or the snack factory and replaces it with a mini factory you may soon find on your street corner, literally.