La empresa Arma Energy lanzó un novedoso producto que combina los tradicionales snacks con cafeína, taurina y vitamina B. Una porción es tan estimulante como una lata de Red Bull. La compañía, dedicada a productos para atletas y amantes de los deporte...

Lay's, America's most-loved potato chip and a leading brand from PepsiCo's Frito-Lay division, today introduced Lay's Classic BLT-flavored potato chips, a new flavor that celebrates one of America's favorite sandwiches — the bacon, lettuce and tomato (...

The Lay's brand yesterday announced the launch of two new potato chip flavours that have been specially made for Western Canadians - Wavy Lay's Smoky BBQ and Wavy Lay's Old Fashioned Ketchup. Exclusive to the Western market, these two one-of-a-kind fl...

PepsiCo, Inc. today announced that its global 'Banner Sun' potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.

Chr. Hansen invites snack professionals attending the SNAXPO trade show in Phoenix, Arizona, US March 17-19, 2012 to visit their booth to see its full range of natural colors for snack foods and to discuss the opportunities in natural colors with leadi...

Irish farm business Keogh’s have launched limited edition Shamrock and Sour Cream Irish potato crisps to mark St Patrick’s Day for sale in Superquinn, select retailers and online. The Shamrock is being used for the first time as a food in the hand-coo...

Should Route 11 Potato Chips, a regional kettle-cooked potato chip manufacturer with a cult-like following, cut back on its flavor offerings in order to increase operational efficiency? Hanging in the balance is the image of the brand, built on high-q...

KING crisps have developed a new cheese n' onion flavour using Wexford cheddar. The gold coloured packet of vintage cheddar and spring onion with a Wexford logo on the front, will soon be on sale in shops all over Ireland. Called King Gold Standard W...

Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips, a new coffee flavoured potato chip in Japan, was selected by Datamonitor as the innovation of the week. "Bitter and sweet"are the words used to describe the new limited edition ...

Well, we have seen many weird potato chips flavours in recent years. Nevertheless, Tesco managed to create a novelty in crisps flavours: a complete Christmas dinner in crisps flavours. Tesco nicknamed it the ‘Crispmas Dinner collection’ and it’s surel...

Lay’s® en de samenwerkende bureaus FHV, Red Urban, OMD en RTL hebben een EFFIE ontvangen van de VEA. Vereniging van Communicatieadviesbureaus en Bond van Adverteerders (BVA) voor de campagne rondom Lay’s® Maak de Smaak. Michael Blankert, Lay's® Brand ...

Burts Chips are reintroducing their seasonal Aberdeen Angus flavoured potato chips following consumer demand. The re-launch, which continues Burts Chips’ strategy of limited edition seasonal varieties, follows on from the success of the brand’s summer...

Next month, Tyrrells Crisps are launching a Winter Seasonal limited edition seasoning in time for the winter period, Sour Cream &Roasted Garlic, which will be on shelves from October to February and will be priced at 69p for 40g and £1.89 for 150g ...

These days people expect instant gratification. From finding where you parked your car to checking movie times on the go, 'there's an app for that.' In the same vein, no longer do you need to sit down and order a full meal. Now, there's a chip for that!

De Maak de Smaak campagne van Lay’s blijft succesvol. De proefzakken met 3 nieuwe smaken die uit de finale voortkwamen, zijn geregeld uitverkocht.

De finale in de Lay’s chipswedstrijd gaat tussen de smaken babi pangang, patatje joppie en mango red chilli.

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.

Potato chips maker, Lay's, today launched 'Give Us Your Dillicious Flavour' campaign to invite innovative flavour-ideas from Indian consumers.