AVR and Agristo Masa Strengthen Belgium-India Ties with Major Investment in Potato Harvesting Technology

Agristo Masa and AVR, both companies with West Flanders and Belgian roots, are strengthening their cooperation with a new investment intent. During the Belgian Economic Mission to India (26 February - 5 March 2025), led by Princess Astrid, Stefan Top, Managing Director of AVR, and Agristo Masa signed an agreement for the purchase of two additional AVR potato harvesters within the next two years. This follows an earlier delivery of an AVR harvester earlier this year.

The mission, which brought together a broad delegation of Belgian companies and policymakers, aimed to strengthen economic ties between Belgium and India. As part of this, several trade agreements and collaborations were announced, including the further expansion of Agristo Masa and the first AVR machine in the Indian market.

Unique agreement

With this agreement, Agristo Masa and AVR are taking another step in their international growth, leveraging Belgian technology and expertise globally.

Stefan Top, Managing Director of AVR:

"I think this is very unique in India. The fields here are small, the whole agriculture here is organised small. In India, as in other developing countries, we are seeing rural depopulation, which means there are no more people available to harvest manually. So mechanisation is becoming increasingly important to future-proof agriculture here in India."

Thanks to the investment in AVR potato harvesters, Agristo Masa can therefore count on a more efficient harvesting process, increased capacity and a smooth supply of high-quality potatoes, which is essential for their production lines.