Walkers (UK) premium potato crisp brand Sensations adds special flavours for Queen’s jubilee

Walkers’ premium crisps range, Sensations, is creating two limited edition flavours to celebrate the Queen’s platinum jubilee. The flavours, Spit-roast Pork & Apple Sauce and Baked Cheese & Sweet Honey, will be launched alongside what Sensations call its "poshest-ever" marketing campaign.

Sensations claim to have taken inspiration from regal British dining flavours, and the new flavours will come in limited edition jubilee packs. The existing Thai Sweet Chilli flavour will also come in jubilee packs.

A supporting campaign will feature Georgia Toffolo, the Made in Chelsea star and former winner of I’m a Celebrity, get me Out of Here.

Lynn Grant, marketing manager for Sensations:
 

"As possibly Britain’s poshest crisp, we’re so excited about launching these new limited edition flavours to bring consumers together to celebrate the platinum jubilee. Our campaign is also the first for Sensations in more than two years. Georgia Toffolo is the perfect fit for our poshest-ever campaign."

Sensations’ limited edition platinum jubilee range is available until the end of the jubilee bank holiday weekend. It comes in a 150g sharing bag with a recommended retail price of GBP 1.99 (about USD 2.45), and a 65g pack price-marked at GBP 1.00 (about USD 1.23).