Calbee UK Launches Snack Product To Mark Release Of New Trolls Movie

Snack manufacturer Calbee UK is set to launch new Trolls World Tour products to coincide with the at-home release of the movie.

Trolls-CalbeeThe oven-baked crunchy chickpea sticks are launching in two flavors, named after characters in the film – 'Barb BQ Beef Rock Strings' and 'Poppy’s Ketchup Pop Strings'.

Available in 6x17g multipacks, the low calorie baked snaps are aimed at children and their parents.

Jon Wood, commercial director of Calbee UK:

“We’re immensely excited to launch our new Trolls Word Tour products to coincide with the movie's at-home release … This is a huge opportunity for Calbee UK, particularly with a younger demographic, which is a brand new territory for us.”

“As well as providing a healthier alternative for parents, the colorful packaging displays two of the movie’s lead characters appealing to young children. The healthy chickpea sticks are full of flavor and great tasting so we’re anticipating demand for the packs to be high.”

The Trolls World Tour multipacks will be available from May in Asda, Morrisons, Lidl, Home Bargains and other leading retailers.