Tasteful Selections shows new branding for its bite-size potatoes at PMA Fresh Summit

Tasteful Selections, in partnership with RPE Inc., announces the comprehensive rebrand of its full line of bite-size potatoes to better align its market-leading position with organizational core values while responding to customer and consumer expectations.

Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — unmatched in scale of operations and owning the entire planting, harvesting and packaging process.

Russell Wysocki, president of RPE, the exclusive sales and marketing partner of Arvin, Calif.-based Tasteful Selections:

“I cannot think of a more exciting time for Tasteful Selections.”

“With multiple facility and acreage expansions over the last eight years and this rebrand, Tasteful Selections has become the company we all knew it could be, growing to meet demand while responding to consumer preference toward convenience items and smaller pack sizes.”

The brand makeover, according to RPE Marketing Director Tim Huffcutt, includes a complete packaging redesign involving more than 100 SKUs and the introduction of multiple new flavors among the full lineup of mini sweet and bite-size round potato Season & Savor trays.

In addition, the makeover includes a reconfiguration of the website for meal inspiration and the introduction of innovative packaging and merchandising solutions.

Careful consideration, Huffcutt, said, was given to every aspect of the Tasteful Selections brand makeover, including how color and photography help differentiate items on grocery shelves to maximize sales.

Tim Huffcutt, RPE Marketing Director:

“Our retail customers understand better than anybody that, first, shoppers eat with their eyes.”

“The Tasteful Selections bite-size potato packaging incorporates vivid colors coupled with images of simple ingredients and appetizing prepared dishes to help time-pressed shoppers transform everyday meals into family favorites.”

Meanwhile, Tasteful Selections packaging callouts emphasize ease of preparation for amateur and professional chefs everywhere.

Huffcutt added that retail buyers, food service customers and consumers alike appreciate the even cooking and consistent culinary experiences made possible by Tasteful Selections exacting quality standards across the planting, growing, harvesting, packing and shipping supply chain.

The brand launch will occur over several weeks, with a new Tasteful Selections identity revealed and new products and a comprehensive packaging lineup debuting at the Produce Marketing Association (PMA) Fresh Summit Oct. 19-20 in Orlando, Florida