New resource for UK Chip Shops - but no more Chip Week

With the frying trade accounting for 12% of the GB potato crop, ensuring quality across the sector has never been more important. In a bid to help the chip shop industry keep customer satisfaction high and compete in the increasingly aggressive quick service restaurant (QSR) sector, AHDB Potatoes has invested in a new online resource www.bestchips.co.uk

The site delivers good potato management and best practise procedures, as well as marketing tactics and insights into takeaway and chip consumption patterns, to provide chip shop owners and staff with invaluable, long-term business benefits.

Sections of the site
 

Good Potato Management

From purchasing potatoes to peeling, frying and storage, follow these rules of best practise to maximise production and minimise waste.

Practical advice on buying potatoes; including varietal information, correct storage and stock rotation practises to maximise profit and minimise waste, as well as best practise peeling and frying procedures to deliver consistent results

Chip Tips

A peek at some of the Chip Tips on the site

Simple downloadable guides with quick reference tips for great tasting and healthier chips, as well as advice on how to run successful promotions

Marketing and Promotion

Social media, such as twitter can help to promote your business.
And make sure to follow @potatopro

Ideas to help successfully build local PR and social media profiles

Understanding the Market

Why do people love (fish and) chips so much and what would encourage them to buy them more often?

Delving into consumption habits and the offers which most excite customers

“We recognise that the fish and chip shop industry is unique, and as such it requires market-specific information. We have collated all of the material from our existing ‘chip skills’ portal from https://potatoes.ahdb.org.uk/ and added information about market influences and consumption patterns, to create a dedicated, one-stop-shop for the sector.

“As we know, competition in the QSR sector is intense and this means we must do all we can to help chip shop businesses stand out for the right reasons. Top quality chips and simple promotional tools and techniques can make a real diffrence and have significant impact, in terms of sales, awareness and customer retention – both in the short and longer term.

“We developed www.bestchips.co.uk to be the go-to hub for best practise information for chip shop businesses; we believe it will add real value to the sector and help improve chip quality and boost sales back down the chain as a result.”