Idahoan Signature Russets Mashed Potatoes Make Weekday Meals Taste Like Sunday Dinner

When it comes to mealtime, Sunday dinner is the gold standard. After all, it's the one day of the week when families are most likely to prepare a nice homemade meal to share together. And no other side dish is more associated with Sunday dinner than delicious mashed potatoes.

Inevitably, Sunday ends and — due to workplace stress and afterschool activities chaos — uninspiring "weekday dinners" arrive. But wouldn't it be great if families could continue enjoying the taste of Sunday dinner throughout the week?

Idahoan Foods introduces its proprietary processing method to the unflavored mashed potato category with the launch of new Idahoan Signature Russets Mashed Potatoes. The result: the opportunity to enjoy "Sunday mashed potato taste" any day of the week.

Now, throughout the busy week, everyone can prepare delicious smooth-tasting mashed potatoes that taste as good as if they personally peeled, boiled and mashed them themselves. Prepared in only five minutes, these mashed potatoes feature just a hint of butter and cream taste.

Drew Facer, President and CEO, Idahoan Foods:

"The launch of new Idahoan Signature Russets Mashed Potatoes is representative of the kind of innovation consumers have come to expect from Idahoan."

"By improving upon the proprietary technique used for our flavored potato offerings, new Idahoan Signature Russets Mashed Potatoes are revolutionizing unflavored mashed potatoes with the most authentic taste ever."

"They feature the taste and texture found on Sunday dinner tables all across America, but require only a fraction of the prep time, making them the perfect companion for every weekday meal."

Of course, the true secret to Idahoan Signature Russets Mashed Potatoes' great taste are the six pounds of genuine, world-famous Idaho potatoes found in every 16 oz. pouch. The potatoes are grown to perfection in Idaho's rich volcanic soil during warm summer days and cool summer nights, then harvested in fall during the state's annual potato harvest.

Drew Facer:

"We invite anyone who tried unflavored packaged potatoes in the past and were disappointed to try our new Idahoan Signature Russets Mashed Potatoes."

"We're confident these mashed potatoes will exceed your expectation and quickly become a favorite go-to side dish to complement any weekday dinner."

New Signature Russets Mashed Potatoes are available in both a 9.74 ounce and 16.23 ounce resealable pouch and available at outlets nationwide (such as Walmart and Kroger) starting Sept. 19, 2016.