Diamond Foods Acquires Majority Interest in Yellow Chips

Diamond Foods Acquires Majority Interest in Yellow Chips
二月 05, 2015

Diamond Foods, Inc. announced that it has acquired a 51% stake of Yellow Chips, a manufacturer of high quality vegetable and organic potato chips based in the Netherlands.

Yellow Chips markets its products under private labels and as its own premium brand, Go Pure®, in Europe. Yellow Chips currently produces Kettle Brand® Vegetable Chips for Diamond. Following the acquisition, Yellow Chips' existing management team will continue to operate the company as an independent subsidiary.

Brian Driscoll, Diamond's President and Chief Executive Officer said, "We are excited to acquire an interest in Yellow Chips, which enables us to better compete in the on-trend, high growth vegetable chip category in the UK and Europe. We are pleased to welcome the Yellow Chip team, which has done an outstanding job creating a high quality product for us."

"We look forward to working closely with the Yellow Chips team to expand European sales and increase distribution in the UK," said Dominic Lowe, Managing Director of Kettle Chips UK.

Vincent van Gorkom, one of the founders of Yellow Chips and a member of its management team commented, "We've been working closely with Diamond over the past several months, and we're excited to join the team. We will benefit from Diamond's scale, marketing expertise, and distribution network, and look forward to expanding awareness of our products and increasing market penetration in the UK and Europe."

Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Sponsored Content
Beirut Erbil Potato Products Company Commends Project's Commitment to Agricultural Innovation and Sustainability
七月 07, 2024

French visit marks Beirut Erbil Potato Products Company commitment to Agricultural Innovation and Sustainability

Beirut Erbil Potato Products Company Welcomes French Consulate Representative in Erbil and Mosul and Delegation from AFD and Mercy Corps as they visited the PERMA Program in Iraq. 
Ruffles and KFC have created The Plunge Bucket
七月 03, 2024

Ruffles and KFC Introduce Double Crunch Zinger Hot & Spicy Chicken Flavoured Chips!

Ruffles and KFC are teaming up for the third consecutive year, and they're bringing an all-new flavour and crunch to the table.
Herr's presents Talluto’s Cheese Ravioli & Marinara, Mom Mom’s Kitchen Potato Pierogi, and Romano’s Special Hot Stromboli in delicious potato chips
六月 27, 2024

Herr’s introduces 3 new potato chips flavors inspired by local Philadelphia food businesses

Herr Foods Inc., Pennsylvania's cherished local snack maker, is thrilled to introduce their latest potato chip flavors, inviting everyone to buy, try, and vote to help crown the winner of the Flavored by Philly Contest.
Sponsored Content