The partnership is focused on educating consumers about the risks, symptoms and impact of celiac disease — an autoimmune digestive disease that damages the villi of the small intestine and interferes with absorption of nutrients from food.
According to the NFCA, celiac disease impacts an estimated three million Americans, but of those three million, only about 17 percent are accurately diagnosed and treating symptoms. Snyder's of Hanover and the NFCA have leveraged popular social media platforms to host a variety of online engagement activities throughout the month to educate consumers while also raising money for the NFCA. Consumers can simply "click and share" Celiac facts from Snyder's of Hanover Facebook page and Snyder's of Hanover will make a one dollar donation for each "share."
Detailed activities being conducted throughout the month include:
- Project Celiac Awareness – Facebook users are encouraged to visit the "Project Celiac Awareness" tab on the Snyder's of Hanover Facebook page and "Share" one of 12 facts about celiac disease/gluten-free living with their own networks. For every individual Facebook user who shares a fact, Snyder's of Hanover will donate $1 to the NFCA.
- Gluten Free Sweepstakes – Fans who share a fact through the Project Celiac Awareness tab are prompted to visit the Gluten Free Sweepstakes tab (located on the Snyder's of Hanover Facebook page) and submit their information as an entry in the Gluten Free Sweepstakes. Each week throughout Celiac Awareness Month (four weeks total), Snyder's of Hanover will select 10 winners who will receive a Snyder's of Hanover Gluten Free Prize Pack.
- Gluten-Free Product Highlights – The NFCA will publish "Product Highlights" on their Facebook page throughout the month, featuring two of the new Snyder's of Hanover's gluten-free products: Honey Mustard & Onion and Hot Buffalo Wing Gluten Free Flavored Pretzel Sticks.
"We're extremely excited to be a part of this important partnership with the NFCA, and happy to support the great educational efforts currently taking place across the country during Celiac Awareness Month," said Bob Gould, Marketing Manager for Snyder's of Hanover. "Through our combined work, we hope to spread awareness about the disease and its symptoms."
Snyder's of Hanover offers a variety of gluten-free products for those in search of tasty, gluten-free snacks. Current offerings include Gluten Free Honey Mustard & Onion Pretzel Sticks, Gluten Free Hot Buffalo Wing Pretzel Sticks, Gluten Free Mini Pretzels, Gluten Free Pretzel Sticks and an 8-pack Gluten Free 100-Calorie Pretzel Sticks.
More details about the specifics of the campaign can be found here by visiting Snyder's of Hanover on Facebook. Visit www.SnydersofHanover.com for a full gluten-free product listing or to locate a retailer near you.
