Greenvale Adds some Girl Power to Strengthen its Customer Understanding

Leading UK potato supplier, Greenvale is strengthening its marketing team with the appointment of two new members of staff, Tracey Mattock who takes on the role of Marketing Manager, and Kate Wright who is the new Category Insight Manager.

Both Tracey and Kate report into Leon Mundey, Head of Marketing at Greenvale. The creation of the two new positions demonstrates Greenvale’s determination to be at the forefront of the fresh produce sector, helping it to have a clearer understanding of consumer and customer needs and to successfully use that knowledge to appeal to both audiences in a more targeted and effective way.

Tracey brings with her 16 years of marketing experience having worked with a range of food and drink companies on both branded and own label products. Most recently she worked at Mars Food, for six years, on big brand names including Uncle Ben’s Rice, Sauce and Dolmio dealing with a range of activities such as TV, press, new product development and brand strategy.

Tracey said: “I’m really looking forward to working in a category that has such great potential for development, while the opportunity to work on the fledgling GreenVale potato brand is very exciting.”

Kate Wright has joined Greenvale from dunnhumby, the Clubcard data agency, where she delivered customer insight to several of Tesco’s produce suppliers in her role as Client Director. Prior to dunnhumby, Kate worked as a Product Technologist for Sainsbury’s.

The Category Insight Manager role at Greenvale has been created to help the business better understand its consumers and markets. This will help Greenvale to identify the greatest opportunities for growth through the provision of valuable insight and guidance to its customers. This superior knowledge will also help the marketing function to be clearly targeted and highly relevant to its audience.

Kate adds: “As a completely new role within the Greenvale business it’s a bit of a challenge but really exciting. The fresh produce sector isn’t as advanced as the FMCG sector in terms of consumer understanding and I believe better consumer knowledge could truly transform how fresh produce is sold.”