Birds Eye launches Mashtags: social media inspired potato shapes

UK food brand Birds Eye is launching Mashtags this month, a new product inspired by social media.

Mashtags are made from British potatoes and feature shapes including the iconic hashtag, @ symbols and emoticons.

Primed to get people talking around the table, Mashtags are Birds Eye’s latest way of adding value to its potatoes with its offering already including such thriving products as Potato Waffles, Hash Brown Waffles and Mini Potato Waffles.

The latest innovation from the brand aims to tap into the ever-growing social media audience in the UK, with over 80% of the country’s internet population now using some form of social network every day.

There are five different shapes available with each pack of Mashtags catering for audiences of all ages – whether for the social media savvy mum (of which 87% now own a smartphone) serving a teatime meal for her children or a student as part of a hearty breakfast.

Pete Johnson, Senior Brand Manager at Birds Eye, said:

“The addition of Mashtags to our food range is an exciting development for Birds Eye.”

“Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people.”

“We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable.”

Mashtags will be available at £1.75 RRSP at retailers including ASDA, Sainsbury’s and Tesco from March.