Walkers increases size of 'Grab Bags'

Walkers is increasing the size of its Grab Bags by 20%. Grab bags are primarily distributed in Pubs and Convenience stores.

The size increase is taking place across both the Walkers core range and popular brands including Doritos, Monster Munch and Quavers, offering shoppers better value and making them more appealing for sharing.

The size of a grab bag of Walkers Crisps increases from 50g to 60g.

The launch is designed to unlock incremental sales for retailers as well as create clarity around portion size for shoppers.

Matt Goddard, Head of Impulse Field Sales, PepsiCo said: "Our research shows that when shoppers purchase our Grab Bags it is for a completely different occasion than Standard Bags."

"By making our Grab Bags bigger, we are differentiating them from Standard Bags and making it easier for retailers and shoppers to understand our range."

"We recommend retailers stock Grab Bags in addition to Standard Bags to maximise the incremental sales opportunity and cater for the one in five consumers who only buy Grab Bags."

Source: Pepsico