The days of a few big varieties dominating the potato market are over, with breeding programmes becoming more focused on delivering sustainable varieties for specific markets.
Potato markets are becoming increasingly diverse, with the emergence of pre-packed salad varieties taking up a large share of the fresh market in recent years, for example.
"Markets are becoming increasingly specialised, with very specific husbandry requirements to meet specifications,"says Finlay Dale, principal potato breeder at the James Hutton Institute.
