McDonald's July comparable sales up 5.1%
McDonald's July comparable sales up 5.1%
McDonald's Corporation today announced global comparable sales growth of 5.1% in July. Performance by segment was as follows:
- U.S. up 4.4%
- Europe up 5.3%
- Asia/Pacific,Middle East and Africa up 4.0%
"We're creating a unique McDonald's experience that is welcoming our customers into modern restaurants with convenient hours and locations and offering more choice in food and drink options than ever before."
In the U.S., July comparable sales rose 4.4% as McDonald's remains a relevant and affordable choice for consumers. July results were fueled by the popularity of the McCafe beverage line-up, including the recently introduced Mango Pineapple Smoothie, core products including Chicken McNuggets and McDonald's market-leading breakfast.
The strength of McDonald's European business continued with July comparable sales up 5.3% led by performance in the U.K., Russia and Germany. Premium beef and chicken offerings, the growing popularity of breakfast and the ongoing benefit of restaurant reimaging contributed to the month's results. Comparable sales in Asia/Pacific, Middle East and Africa increased 4.0% led by performance in China and most other markets, partially offset by Japan. APMEA's results benefitted from compelling daypart value options, conveniences such as delivery and drive-thru and locally-relevant menu items. Systemwide sales for the month increased 14.0%, or 7.1% in constant currencies.
McDonald's sales increase July 2011
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