Birds Eye launch Mini Potato Waffles

To celebrate the 30th birthday of the Birds Eye Potato Waffle, the UK’s leading frozen food brand is launching a tasty new mini version.

Available from April, New Birds Eye Mini Potato Waffles will offer an entirely new generation of mums versatility, creativity and increased portion control at teatimes.

Consumed by one in five UK households every year , Birds Eye Potato Waffles is worth £18m in value sales.

Mini Potato Waffles are set to be a hugely popular addition to the range, offering the same delicious taste and crisp, fluffy texture as the originals and using specially selected UK potatoes in the well-loved recipe, but in a more easily controlled and convenient format.
 

Birds Eye Potato Waffles