Aviko hires PR agency Brass for marketing push in UK foodservice

Aviko, one of the world's largest producers of potato products, has appointed Leeds agency Brass to promote its UK and Eire foodservice business following a three-way pitch.

Brass has been briefed to help the company build its market share in the UK, where McCain, Lamb Weston and Farm Frites are among rival suppliers. Aviko has a market share of 20% in Europe.

The agency's work will include advertising, insight, field marketing, PR, direct mail, promotional marketing and digital. The work will target the education sector and free-trade pubs.

Paul McGann, managing partner at Brass, said:

“Our research suggests that there is a huge opportunity to grow sales for Aviko within foodservice.  They offer the ideal proposition of quality, innovation and convenience that busy chefs and catering staff are looking for.”