Aviko hires PR agency Brass for marketing push in UK foodservice
Aviko hires PR agency Brass for marketing push in UK foodservice
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Aviko, one of the world's largest producers of potato products, has appointed Leeds agency Brass to promote its UK and Eire foodservice business following a three-way pitch.
Brass has been briefed to help the company build its market share in the UK, where McCain, Lamb Weston and Farm Frites are among rival suppliers. Aviko has a market share of 20% in Europe.
The agency's work will include advertising, insight, field marketing, PR, direct mail, promotional marketing and digital. The work will target the education sector and free-trade pubs.
Paul McGann, managing partner at Brass, said:
Brass has been briefed to help the company build its market share in the UK, where McCain, Lamb Weston and Farm Frites are among rival suppliers. Aviko has a market share of 20% in Europe.
The agency's work will include advertising, insight, field marketing, PR, direct mail, promotional marketing and digital. The work will target the education sector and free-trade pubs.
Paul McGann, managing partner at Brass, said:
“Our research suggests that there is a huge opportunity to grow sales for Aviko within foodservice. They offer the ideal proposition of quality, innovation and convenience that busy chefs and catering staff are looking for.”
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