McCain Foods launches South African website

McCain Foods (SA) - South Africa's largest frozen chip (french fries), vegetables and ready made meals manufacturer - has launched its first-ever South African website.

The website is part of McCain Foods ongoing effort to provide relevant information to consumers on McCain products and healthy eating.

Developed internally, the website –www.mccain.co.za– aims to give consumers useful information such as a detailed product catalogue and printable recipes, in a simple and user-friendly format.  Easy-to-navigate and usable by consumers with the most limited computer knowledge and bandwidth, the site reflects McCain Foods’ core values.

“We are very happy with the new website and believe that it will, as part of our marketing mix, go a long way towards strengthening our relationship with our existing consumers as well as enticing new consumers to the brand,” says Philip Nieman, managing director of McCain Foods (SA).

The website contains some unique South African recipes.